This is one of the brands to watch if you ask me. Their winter collection was fantastic. I also liked their giant showroom on Westfield shopping center in London. I believe they will be a very solid competitor for Abercrombie & Fitch. Similar to A&F they also have this popular muscle fit, vintage look style on many items but they really have a unique style of their own which is fantastic. The Leather Jackets, Winter Outerwear and Polo’s were the items that I picked but I should say the Womenswear is also promising.
If you fancy the informal yet stylish urban outerwear concept have a look out their website from this link. http://www.superdry.com/