I respect Apple’s smart strategy to open stores that make an impression. In addition I appreciate the freedom their stores give you by encouraging you to feel, use and experience the products freely. The long tables and the products displayed on them give customers an opportunity to try what they are buying. In addition the minimalistic design of the store and the relaxed atmosphere are all inline with Apple’s branding strategy. If you are a technology enthusiast like myself, it’s also nice to have a look what’s new time to time.