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Princi, Bakery-Cafe, London

How should I describe this place? Is it a patisserie? bakery? A café ? A Restaurant perhaps? One thing I am sure is that their desserts, pastries and pizza varieties are great. The food is fresh, I mean really fresh.. Thanks to the high turnover of customers, there is a continuos demand. Food comes out from the kitchen in trays and gets empty in minutes.

The uniqueness however is the design of the interior. It is really fashionable… Worth visiting for a drink even if you are not hungry.

I think the buzz Princi gets is a result of a brilliant business strategy. It succeeds by adding innovation and style to a basic pastry concept. The end result is the “uniqueness”.


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